Researchers at the Center for Women's Business Research found that female business owners are somewhat more likely than men to prioritize the welfare of current employees when they consider selling their businesses.
The survey targeted males and females who owned businesses that were at least five years old and had grossed $1 million or more in revenue in the previous year.
The researchers found that 86 percent of the women interviewed ranked plans for current employees as a top priority, compared with just 61 percent of the men interviewed.
The study also found potential opportunities for financial professionals to start conversations with female business owners by helping them value their businesses.
Women who are selling businesses also may be good prospects for employee benefits plans and other business-related products, because 22 percent of the women interviewed who intend to sell their businesses intend to own another business in the future, the researchers report.
