From the April 01, 2007 issue of Agent’s Sales Journal • Subscribe!

2007 Annuity Company Rankings

With the sheer number of annuity carriers in the business, it can be difficult to find the right one.

Now you can do just that. This year, we partnered with NAFA to bring agents our 2007 Annuity Company Rankings. We asked agents to rate the carriers they are contracted with in 10 categories, from call center and telephone support to training and educational opportunities. Then, we compiled the top five carriers in each category.

Each company's rankings reflect selections by only those respondents who said they were contracted with the company. For example, if 100 people said they were contracted with AEGON USA and 50 chose AEGON as the top carrier in sales and marketing material, the results would show that 50 percent of those who are contracted with AEGON believe that company has the best sales and marketing material out of all the companies they are contracted with.

Licensed annuity agents nationwide were emailed an invitation to rank the top annuity companies (based on premium volume). More than 500 responded, and results reflect those who indicated that the company met their needs "very well" as well as those who have sold at least one annuity in the past 12 months.


Annuity Carriers Represented

The following annuity carriers were represented in the 2007 Annual Annuity Carrier Rankings. Carriers were chosen in partnership with the National Association of Fixed Annuities (NAFA). With their help, we selected the top 28 annuity carriers based on premium volume (not including variable premium). The list includes those companies whose primary distribution is independent agents and financial advisors.

AEGON USA
AIG
Allianz Life of North America
Allstate Financial
American Equity Investment Life
American National Life
AmerUs Group
AXA Equitable
Bankers Life & Casualty
Conseco
Genworth Financial
Hartford Life
ING
Jackson National Life
John Hancock
Lincoln Financial
Massachusetts Mutual Life
Midland National
Nationwide Life
North American Company for Life and Health
Old Mutual Financial Network
Pacific Life
Prudential Annuities
Principal Life Insurance Company
Protective Life
RBC Insurance
Sun Life of Canada
Western Southern Group




Best job promoting their annuity offerings through their marketing/advertising

1. Allianz Life of North America
2. Bankers Life & Casualty
3. Western Southern Group
4. Tie: American Equity Investment Life, Prudential Annuities



Most effective at providing leads and prospecting help

1. Bankers Life & Casualty
2. Tie: Allianz Life of North America, Western Southern Group
3. Allstate Financial
4. AEGON USA



Most effective annuity sales and marketing material

1. Allianz Life of North America
2. Bankers Life & Casualty
3. Prudential Annuities
4. Tie: National Life Group, Western Southern Group



Best line of index annuities

1. Allianz Life of North America
2. Allstate Financial
3. Bankers Life & Casualty
4. Midland National
5. Tie: American Equity Investment Life, AmerUs Group



Best line of variable annuities

1. Prudential Annuities
2. Bankers Life & Casualty
3. Western Southern Group
4. Allianz Life of North America
5. Jackson National Life



Best line of fixed annuities

1. Bankers Life & Casualty
2. Allstate Financial
3. Western Southern Group
4. National Life Group
5. Midland National



Best call center/telephone support for annuity sales

1. Bankers Life & Casualty
2. Allianz Life of North America
3. Western Southern Group
4. American Equity Investment Life
5. Tie: AEGON USA, Allstate Financial



Best job of raising public awareness regarding the benefits of annuities

1. National Life Group
2. Prudential Annuities
3. Bankers Life & Casualty
4. Tie: Allianz Life of North America, Pacific Life, Western Southern Group



Additional training and educational opportunities for selling annuities

1. Bankers Life & Casualty
2. Allianz Life of North America
3. Western Southern Group
4. Midland National
5. Prudential Annuities



Best meets agents' overall needs in the annuity market

1. Prudential Annuities
2. Midland National
3. Bankers Life & Casualty
4. Jackson National Life
5. AXA Equitable

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