If you have been selling fixed index annuities for the past few years, you know they have been under scrutiny by regulators, broker-dealers, and attorneys. Perhaps the greatest danger that many agents face that sell FIAs is the possibility of a lawsuit. It's important to understand that, as with any financial product, you need to be sure that the product fits the client.
Here are some steps you can take to keep yourself out of hot water and provide better service to your clients.
1. Determine the client's goals -- Ask them what they intend to do with the funds they want to invest. Will the funds supplement income, and if so when will they start to draw the income?
2. Determine time horizon -- Though this term is typically associated with equity investments, it's important to know when the client would like full access to their funds. FIA products typically have long surrender periods and hefty surrender charges. If the client's goals are short term, you need to recommend a short-term product.
3. Maintain some liquidity -- Never tie up all of the client's assets into FIAs. If the client were to ever need to access a large sum of money, the surrender charges they would pay would devastate their savings. Be sure to leave a certain amount of liquid assets for emergencies.
4. Explain surrender charges -- Do not glide over this issue. If you are concerned about the surrender period, you are recommending the wrong product. Be upfront about surrender charges and be sure the clients understand that an FIA is a long-term investment.
5. Explain crediting methods -- Don't assume that if you work with seniors that they will find the moving parts of a FIA difficult to understand. Get the client involved and let them choose the crediting method they prefer.
6. Explain death benefits -- Be sure the client understands how their beneficiary will receive the death benefit. Some companies require that the beneficiary take distribution over five years while others pay a lump sum. Many advisers have been sued by the family of a client because of the products they sold. If possible, involve the children in the process so they understand how the product works.
7. Be commission-neutral -- Let commission be the last thing you consider when recommending a product. If all you sell are high-commission products, chances are you not always doing what's right for the client.
8. Maintain contact -- Be sure that you meet with you clients on a set schedule. By maintaining this contact you can answer any questions and stay current with their situation. Many agents will sell a policy and the client never sees them again. Remember you are their financial advisor; they depend on you to offer the right products and services to meet their changing needs.
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