Top three most important factors in choosing a brokerage agency:
- Service - 85.1%
- Product - 78.2%
- Communication - 71.1%
The least important factor in the survey: location - 11.4%.
Top five resources brokers look for:
- Product - 85.9%
- Quote engines - 72.4%
- Forms - 71.6%
- Carrier information - 66.0%
- Status reports - 58.3
Top five services brokers would like to see from their brokerage agency:
- Consumer leads - 59.0%
- Monthly sales ideas - 45.6%
- Client mailers - 44.4%
- Producer incentives - 34.7%
- Producer Web sites - 30.6%
Source: NAILBA
