This is the easiest phone call you'll ever make. Reason to Call 101, when what you didn't tell them in your letter or post card becomes important.
Sure, you're mailing your best prospects to get them to call you. And you're mailing to customers all the time to make sure you keep up your relationship with them, build their loyalty, and get referrals. Or, maybe you just want them to remember you when they need a quote or have an insurance or financial question.
So, you're doing everything right, but still ... business is slow. And you're kind of itching to speak with some of your better prospects because you're good on the phone and you know how to close business.
But you need that key element -- that one phrase that is pivotal to the campaign, to tie it all together. You need that one reason to call. Here it is:
- Oh, I forgot to mention...
- Since I wrote to you something new came up...
- Since my last post card, I've written a new white paper on...
- I wanted to tell you right away that since my last quote, new coverage has come down in price because...
Now you can feel comfortable to call anyone and tell them what you left out of your letter. Oh, you're so sorry -- in your last letter you left out a key point they need to know right now... and here it is.
Maybe in your rush to get their newsletter to them, it wasn't included. Maybe a recent news story triggered this need -- "I saw this story in the news tonight and I thought I'd better call you." Maybe a new law created information they need to know right now.
Or maybe in your latest negotiation, your new providers presented information that affects them. And in fact, it just became available: "I was speaking with one of our new providers earlier today and he mentioned a change in your policy I thought you'd want to know about right away."I write about marketing with letters and post cards all the time. However, the phone is one of the best marketing tools you can use. But unless you use the phone in a tightly controlled way it can fast become a burden to you, and an annoyance to clients. By using this key phrase and making only so many calls per day, it becomes an effective tool to build business, relationships and longevity into accounts -- without stress.
The "Oh, I forgot to mention..." technique is an incredible sales tool for a less stressed environment using the telephone. It's also great for getting past gatekeepers: Simply mention that the reason you'd like to speak with your customer or prospect is about your last letter to him -- something you forgot to mention, and you feel it's important. Gets you right through. Any questions?
