From the November 01, 2008 issue of Agent’s Sales Journal • Subscribe!

Selling Habit


On average, how many hours per week do you dedicate to your insurance/financial services profession?
5 or fewer 5%
6 to 10 7%
11 to 20 7%
21 to 30 13%
31 to 40 22%
41 to 50 27%
51 to 60 13%
61 or more 5%

What percentage of your new insurance sales comes from clients who have purchased an insurance product from you in the past?
0% 6%
1-10%
22%
11-25%
27%
26-50%
24%
51-75%
15%
76-100% 6%

Approximately what percentage of your annual commission income comes from renewal commissions?
0%
9%
1-10%
31%
11-25%
23%
26-50%
17%
51-75%
13%
76-100% 7%
Training and Education
Where do you get your continuing education credits?
Online/Internet
67%
Live classes/seminars
57%
Webinar
16%
Textbook
13%
Exempt/grandfathered/not required
2%
Other 4%

Would you attend an industry event (conferences, seminars, etc.) that you were reasonably certain would help you sell insurance more effectively?
I would not attend such an event
4%
I would be willing to attend such an event if it took place in my city
44%
I would be willing to attend such an event elsewhere in my state
33%
I would be willing to attend such an event outside of my state 19%

In the past 12 months, how many insurance events (conferences, seminars, etc.) have you attended?
0
13%
1
15%
2
23%
3
19%
4
12%
5
5%
6 or more 12%

What professional organizations do you belong to?
NAIFA
38%
FPA
12%
IIABA
9%
MDRT
7%
AALTC
I6%
CSA
6%
Benefits Marketing Association
4%
IARFC
3%
AALU
2%
GAMA International
2%
None 15%
Other 30%

What is your most helpful source of relevant information about the insurance industry?
Trade publications
19%
Internet
16%
Brokerage agency (e.g., BGA, wholesaler, marketing organization, etc.)
14%
Educational seminars
13%
Insurance company home offices
10%
Continuing education courses
8%
Other insurance agents 7%
Professional associations
6%
Industry trade shows & conferences
4%
Personal coach or mentor
3%
Popular news media
1%
Other 0%

What do you find to be your most valuable source of training?
Company-sponsored training
43%
Insurance company-sponsored
seminars
38%
Continuing education courses
38%
Mentor (someone you do not pay)
30%
Other agents
29%
Brokerage agency (e.g., BGA, wholesaler, marketing organization, etc.)
24%
Trade publications
19%
Webcasts
17%
Training materials you purchased
11%
Personal coach (someone you pay)
4%
Other 3%
Brokerage Relationship
How many brokerage agencies have you written at least one policy through in the past 12 months?
0
7%
1
31%
2
27%
3
19%
4
6%
5 or more 10%

How long have you been working with your primary brokerage agency?
Less than 1 year
11%
1 year
9%
2 years
15%
3 years
12%
4 years
8%
5 years
9%
6 years
5%
7 years
4%
8 years
3%
9 years
2%
10 years or more 23%

What are the most important services your brokerage agency currently provides you to support your insurance sales?
Access to multiple carriers/product lines
58%
Live telephone support
47%
Internet access to forms, licensing, case status, commission tracking
41%
Sales training
28%
Product training
27%
Assistance getting cases issued through underwriting
25%
Marketing/point-of-sale material
20%
Leads
18%
Errors and omissions insurance
12%
CE credits
11%
Able to advocate on my behalf to carriers
11%
Large case design
7%
Other 2%

Approximately how many times in the past 12 months did you contact a brokerage agency you've never worked with to inquire about their products/services/support?
0
32%
1
18%
2
18%
3
13%
4
6%
5
4%
6
2%
7
0%
8 or more 6%

Approximately how many times in the next year do you expect to contact a brokerage agency you've never worked with to inquire about their products/services/support?
0 31%
1 17%
2 21%
3 13%
4 6%
5 4%
6 2%
7 0%
8 or more 5%

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