Name: Chris Wright
Company: Wright Financial Group
Location: Prescott, Arizona
Production: $11 million in 2008
Number of Clients: 380
Business Philosophy: "I look at my client's situation as a puzzle. I need all the pieces of the puzzle to make a sound financial plan for them. If they see that's what you believe, if will give them peace of mind to sleep at night."
Business Approach: "I do not work on Fridays. That's my golf day with top clients or when I spend time with them at the pheasant hunting preserve. We also do seven client events each year."
On Overcoming Objections: "Addressing the objection before it arises is a big part of overcoming objections."
Office Atmosphere: "The first impression helps overcome objections. We have a large waiting area with a
La-Z-Boy and couches and magazines. It's very comforting. My assistant sits with them for 15 minutes and builds a high level of trust. It's important to build that level of trust on the front end."
Personal: Married, six kids, Eagle Scout, Scoutmaster
The Wright File
About the Author
Daniel Williams is an award-winning journalist and business editor with extensive experience in print, online and trade shows.
Prior to joining Senior Market Advisor, Daniel was editor of Real Estate Southern California magazine and West Coast South Bureau Chief of GlobeSt.com, both are divisions of Real Estate Media. Previously, he covered the commercial real estate beat for the Orange County Business Journal. While there, he received a certificate of merit from SABEW (the Society of American Business Editors and Writers Inc.) for a story on "OCs Cash Economy." A native of the Deep South, Daniel relocated from Los Angeles to Denver with his wife and daughter.
