Many of us believe that, because our business is complex and sophisticated, only certain people would be good referrals. This assumption is just wrong. Everyone knows someone--you just need to ask.
- Hobbies: You share the same interests--biking, running, walking, boating, sewing, reading.
- Employees: Everyone knows dozens, and maybe even hundreds of other people. Who is better invested in your business than the people who work with you?
- Other tenants: Learn about others in your building.
- Neighbors: They work someplace ... or used to.
- Fellow passengers: Whether by bus, train or plane--you have something in common.
Seal the deal:
Don't ask these people for their business; ask who they know, and ask them to introduce you. This shifts the dynamic, enrolls others in your sales success and boosts your sales.
