From the October 2009 Issue of Senior Market Advisor Magazine
Is it a complied list (from phone books or directories---such as all veterinarians or all roofing contractors; or from government files such as people having drivers licenses, or property owners), or a response list (such as respondents from a catalog or an ad)?
- Are they names of buyers, or just inquirers?
- How recently has it been updated, and cleaned?
- How recent are the names?
- How many people "test" by renting part of the list, then continue?
- How many continue, then roll out to the rest of the list?
- Will they give you a free test?
