12 best places to buy lists for direct mail

1. Magazine publisher's subscriber list

2. List brokers

3. List compliers

4. Associations (check out these great directories: National Trade and Professional Associations of the United States, from Columbi Books (888-265-0600), and The Encyclopedia of Associations by The Gale Group (800 877-GALE)

5. Trade show attendees (for schedules check out www.TSCentral.com and www.tradeshowdataweek.com)

6. Catalog houses

7. Catalogs of mailing lists

8. CD-ROMs

9. Internet

10. Your competitors

11. List reference directories: (including SRDS List Source, (800) 851-SRDS)

12. ... and the BEST? Your house list!

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