What health care consumers don't know can cost them

A recent survey of health care insurance IQ reveals that many consumers are unaware of some basic facts regarding their health insurance coverage, facts that could impact their financial well being.

The Ohio Department of Insurance and the National Association of Insurance Commissioners discovered that only 61 percent of the 1,000 survey respondents were aware of their right to appeal a denied health insurance claim, while fewer than one-third said they thoroughly understood the cost factors that go into determining the premiums they are charged. Nearly one-fifth indicated they were inclined to visit an out-of-network provider, a decision that can have significant financial implications.

"In this economic environment, consumers need to understand all of the factors that impact the cost of their health insurance," said Mary Jo Hudson, Ohio's Insurance Director. "By getting smart about their policies and tapping into the resources available, consumers will be more confident about their insurance choices and learn to make cost-effective decisions without sacrificing important coverage needs."

Tips to help consumers better grasp their health insurance needs and requirements include conducting a coverage checkup (researching options and reviewing coverage before deciding to visit a physician), utilizing an employer's open-enrollment period (taking advantage of insurers' obligation to accept all applicants of the group and auditing existing coverage and deductibles) and contacting the department of insurance in one's state with questions or complaints and to learn about consumer protections provided by law.

It's a real opportunity for advisors to step in and help their senior clients learn what's available for them.

About the Author
Daniel Williams

Daniel Williams

Daniel Williams is an award-winning journalist and business editor with extensive experience in print, online and trade shows.

Prior to joining Senior Market Advisor, Daniel was editor of Real Estate Southern California magazine and West Coast South Bureau Chief of GlobeSt.com, both are divisions of Real Estate Media. Previously, he covered the commercial real estate beat for the Orange County Business Journal. While there, he received a certificate of merit from SABEW (the Society of American Business Editors and Writers Inc.) for a story on "OCs Cash Economy." A native of the Deep South, Daniel relocated from Los Angeles to Denver with his wife and daughter.


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