A large life insurer's new micro Web site is aiming to help consumers understand how their financial needs may have been changed by the recession and how to respond.
New York Life Insurance Company says its GuaranteesMatter.com website offers educational and planning materials, including animated videos, interactive tools, and topical content emphasizing that a "promise made is a promise kept."
The site allows visitors to take surveys about their financial goals and current financial situation and use tools, including an interactive calculator, to obtain results pointing to tailor-made plans for achieving those goals, New York Life says.
The site's sections deal with the 2008 financial crisis, guaranteed products and other topics.
