Life Insurance isn't a funny subject. The topic is about as far away from funny as you can get. But that hasn't stopped the people at LIFE Foundation from trying to inject a little humor into an otherwise dead-serious issue.
Perhaps you've already seen LIFE's, uh, interesting interpretation of Cupid in the foundation's new Valentine's Day-themed videos, either on our website or on YouTube. (See the videos here and here)
Whether you like the "Insure Your Love" campaign or the image of Cupid himself bugs you to no end, I've got to applaud the LIFE Foundation for its efforts to create public awareness of the need for life insurance.
Tying that need to America's obsession with Valentine's Day makes a lot of sense. Why shouldn't life insurance garner some of the country's early-February consciousness alongside all the florists, restaurants, confectioners and jewelers? Would you argue that the gift of life insurance does not equate to a more valuable expression of love than two-dozen overpriced red roses that will be gone forever in a week? OK, I get that it isn't as romantic or sexy as some traditional Valentine's gifts. But when you explain it in the right context, life insurance really does make a compelling Valentine's Day gift that will be appreciated and valued long after Feb. 14, 2010 passes.
If only there were more of a national ad campaign to promote the concept of life insurance as a Valentine's gift for your loved ones. I'm already anticipating getting besieged by annoying commercials proclaiming that "He went to Jared." Just seems like there would be a great opportunity to play off the stereotypical Valentine's commercials of jewelers and florists where John Q. Public is advised to blow off the generic $200 heart-shaped pendant and visit his local independent insurance agent.
Maybe next year.
