From the September 01, 2008 issue of Agent’s Sales Journal • Subscribe!

What Are You Selling?

We asked LTCI producers nationwide a series of questions designed to find out what products and features are most popular in today's LTCI market. From elimination periods to cost-reduction measures, here's what we found:


Which elimination period do you most commonly sell?

0-30 day 18%
60-90 day 76%
180-day or longer 6%

What benefit period do you most often recommend?
3 years or less 22%
4-6 years 52%
7-10 years 8%
Lifetime 19%

What percentage of your sold LTCI
policies includes inflation protection options?
Less than 25% 15%
26-50% 14%
51-75% 12%
Over 75% 59%

When recommending daily/monthly coverage,
which of the following best describes your approach?
Coverage to match current nursing home cost
56%
Consider available assets to co-insure risks
44%

To lower the cost of LTCI premiums,
which of the following would you propose first?
Longer elimination period 36%
Shorter benefit period 33%
Lower daily benefit 12%
Less or no inflation protection 12%
Home or facility-only policy 7%

In the past year, which of the following did you sell more of?
Policies offering expense-incurred reimbursement benefits
63%
Policies offering cash/indemnity benefits
37%

Within the past year, have you sold a
life or annuity product offering LTCI benefits?
No 70%
Yes 30%

In the next year, do you anticipate selling
a life or annuity product offering LTCI benefits?
Yes 59%
No 41%

In the past year, which of the following have you sold?
Executive carve-out LTCI plan to a business owner
16%
Multi-life LTCI case using individual policies to a company with 10 or more employees
11%
Multi-life LTCI case using individual policies to a company with 100 or more employees
3%
True group LTCI plan 6%
None
75%

Which statement best reflects your
attitude toward the new LTCI partnership plans?
I don't know anything about new partnership plans 37%
I am in a state that offers LTCI partnership
plans and have completed the necessary training
36%
I am in a state that offers LTCI partnership plans and
have not completed the necessary training but plan to
11%
I am in a state that offers LTCI partnership plans and have
not completed the necessary training and do not plan to
0%
I am not in an LTCI partnership state 17%

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