Filed Under:Your Practice, Sales Marketing

9 ways to fill your prospect pipeline

How can I get in front of the right people?" Most life insurance producers ask this question from their first day in the business until they retire. As one successful producer said, "It's always on my mind."

And for good reason. Having enough qualified leads is the No. 1 marketing issue in the life insurance business. No matter how hard the industry tries to change it, the public persists in viewing life agents as those who sell policies, not solve problems.

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Nichole Morford

Nichole Morford
Managing Editor

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