Every agent, advisor, planner, or sales rep who actively networks is probably familiar with the ever-popular "elevator speech" - the 30-second introduction used to explain what you do so others understand how to help. A good elevator speech should be light fare, with not too much jargon or industry stuff; kind of fun (depending on your market); and memorable.
Enter the "PEEC Statement" - which stands for Profession, Expertise, Environments, and Call to Action. This very model has helped countless advisors and sales reps (including me) land a client, make a connection, or get more information. Here's how it works.