Filed Under:Your Practice, Practice Management

Rethinking referrals: When seminars don't work

Getting new clients was once a relatively easy process. You would send out invitations to a seminar or workshop via direct mail, people eager to learn about your services and expertise would attend and you'd gain new business. Unfortunately, consumers today are skeptical--they don't believe there is such a thing as a free lunch (or in this case a free lunch or dinner seminar), and are reluctant to attend, leaving you without a reliable way to bring in new clients.

One suggestion to resolve this problem and gain new clients is to form partnerships with other financial professionals in your community and ask them to refer their clients to your practice. This kind of grassroots effort may seem difficult, but if it is done properly, you can reap some amazing rewards.

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Nichole Morford

Nichole Morford
Managing Editor

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