Filed Under:Your Practice, Sales Marketing

5 ways to connect with clients through greeting cards

Find reasons to send your clients and prospects greeting cards. A few cards a day should take less than ten minutes. Following are five creative scripts you can use in a card to strengthen your client and prospect relationships.

After a networking event - "It was a pleasure meeting you at XYZ last evening. Thank you for sharing your time and telling me about your company's vision for the future. I have been fortunate to work with outstanding individuals like yourself and would consider it an honor to help you reach your vision. If you have any questions, please don't hesitate to call."

After a customer makes a purchase - "Thank you! My goal is to provide you with the best customer service you have ever experienced so you will return and confidently refer your friends. Please contact me if you require assistance and you will be served with the utmost care."

After a prospect says no - "Thank you for giving us the opportunity to provide a proposal. Although we were not selected to be your service provider at this time, we are continuously adding to our array of services and may be able to serve you in the future. Please contact us as you encounter future needs and we will be happy to help you find an appropriate solution."

After a phone conversation - "Thank you for your time today. It was a pleasure to speak with you and learn more about your needs. In respect for your busy schedule, I will contact you only once after our evaluation is complete. It should take no more than two weeks. I look forward to the possibility of a mutually beneficial business relationship with you."

After a group presentation - "Thank you for giving me the time today to teach your staff how they can improve efficiency without sacrificing quality. It would be my pleasure to also introduce your satellite offices to a tailored approach. If you would be kind enough to refer your subsidiary managers my way, I'd be happy to provide them with the same personal attention I shared with your group."

Laurie Hayes, CPC, is a professional life/business coach and can be reached at

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