The Hartford Looks to Middle Market

A northeastern insurer is unveiling a series of sales and marketing programs it hopes will help it to boost its share of the middle market for defined contribution and defined benefit retirement plans.

Hartford Financial Services Group Inc. (NYSE: HIG), Simsbury, Conn., says its programs include a series of advisor forums, where the company will unveil new research on retirement plan sponsors' and participants' changing needs and new approaches to meeting those needs.

Hartford also announced it has appointed Denise Diana as vice president, retirement plans mid-market, to lead the effort. Diana will create a team of middle-market specialists to support financial advisors, registered investment advisors and consultants and to identify development opportunities, the company says.

The seminars will take place in Boston, Atlanta, Irving, Texas, and San Francisco. Diana and other executives from the Hartford's retirement plans group will be in attendance, the company says.

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