Being genuine with prospects

Is there a way to "get real" with prospects? I'm not sure. While I like teaching seminars, such as "Successful Money Management," I wonder about forcing appointments by passing around the clipboard.

The dinner meeting is OK; however, the purpose seems mainly to disturb prospects, and it seems fairly easy to make older people worry. A client of mine who had attended a dinner meeting--she wanted the free dinner, she said--came to me saying she "had to have a trust," even though she had no need for one.

At times, I wonder why we can't just invite people to discuss the actual process of financial or investment planning. Why can't we do that?

Maybe I'm crazy -- maybe it's a Jerry Maguire moment, right? Somehow, though, I think there must be a way to attract customers without being manipulative. I'll work on it. If you have any ideas, write back.

Have a fantastic week. Do good work and have some fun, too.

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About the Author
Richard Hoe

Richard Hoe

Richard Hoe, ChFC, CLU, AEP has been an investment professional for 40 years, and is a registered representative and investment advisor representative. He has been writing professionally for more than 50 years, and is a member of the adjunct faculty at the California Institute of Finance, a graduate school at California Lutheran University that offers an MBA in financial planning. The information in Mr. Hoe’s columns is intended for financial professionals only, not the general public. Opinions expressed are not a solicitation to buy or sell any specific security. Mr. Hoe may have positions in the securities or other investments discussed in his columns.

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