Filed Under:Your Practice, Sales Marketing

The Successful Insurance Producer: 7 Steps to a Personal Brand

There's an old saying in the public relations business: Perception is reality. Basically, this means that it doesn't matter what the truth is or the facts are, but rather what the public believes to be the reality. For most professional insurance agents, it doesn't matter what you say, advertise, or promote -- many people already perceive the profession in a negative light. This unfortunate situation has recently become worse, particularly during this year's political season. Essentially, the public believes that financial advisors, insurance professionals, bankers, and practically anyone in the vicinity of Wall Street are guilty of something.

This perception is nowhere near reality. The vast majority of professional insurance agents and advisors are committed to providing solutions that will offer clients security and peace of mind. So why have some agents been successful despite the poor public perception of their peers? The answer may lie in the presence of an effective personal brand.

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date


Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.