Filed Under:Your Practice, Sales Marketing

Better Prospecting: The art of prospecting by use of advertising

kim magdelainAdvertising is one way to spend hard-earned money. This column is not capable of going into all of the details of what's best and how to utilize each available media source, but I can provide a few considerations to keep in mind.

The purpose of advertising must be established before you can evaluate the effectiveness of a particular medium. One agent in Florida advertised for 10 months on radio without success. He spent thousands of dollars with no return on his investment.

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Nichole Morford

Nichole Morford
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