Blogging is a powerful marketing tool and an increasingly popular tactic in a smart marketing strategy, especially for business-to-business marketers. I know because I launched my blog to promote my marketing consulting business one year ago. Here's what I've found:
1. Your blog is your brand. A blog can dramatically increase your visibility online, with blog posts sometimes earning higher search engine rankings than your website. View your blog as an extension of your company's branding and design and write it accordingly.