Filed Under:Your Practice, Sales Marketing

Advisor blogging success: 5 more lessons

It has been almost exactly one year since I launched my blog, Smart Marketing Strategy, to promote my Cleveland-based marketing consulting business. Here are five more lessons I've learned in my first year as a business-to-business blogger.

1. Be current. A blog is a great place to offer your insights on what's happening in your industry. Commenting on events and trends also makes you part of the conversation and gets others to engage with you. My posts often assess current marketing campaigns or share interesting research or perspectives on marketing that I've gained from speakers at conferences.

2. Be consistent. A blog needs to be a regular publication to earn the interest and loyalty of readers. I aim for a post at least once a week. Anything less frequent becomes easy to forget.

3. Make your blog a priority. Blogging requires a commitment of time and energy, and somehow, it needs to be a priority in your schedule. Try writing early in the morning before your workday begins or on the weekend when your mind is clearer.

4. Publicize your blog. Publicity is crucial to a successful blog. Announce the creation of your blog to clients, colleagues and friends. Publicize every post you create on your social media networks. I alert my Twitter, LinkedIn and Facebook followers each time I publish and include links to my blog on my website and all my marketing materials.

5. It helps to have friends. Before you launch a blog, assemble a subscriber base of friends who are willing to comment, share and promote your blog once it's up. Much of my success can be traced to wonderful colleagues who tweet about my blog or share my posts with their lists.

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Jean M. Gianfagna is a marketing strategy expert and the founder and president of Gianfagna Strategic Marketing, a consulting firm in Cleveland, that provides marketing strategy and creative services to leading business-to-business and consumer marketers. Gianfagna has been creating and implementing successful, integrated marketing communications plans and programs for more than 30 years. Read her blog for more marketing tips at

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