The word "change" has recently been thrown around a lot by politicians. But while some may be growing weary of 2008's biggest buzzword, agents in the Medicare market probably feel right at home with the message of change. That's because change in the Medicare market is almost certain, and agents who want to thrive selling to seniors must be prepared to learn and adapt when that change comes. A producer only needs to look at the history of Medicare to see that the program's best characteristic has been change itself.
President Harry Truman first proposed expanding the Social Security system to include health coverage in 1945. Though he was unable to push the proposal through Congress, Truman's idea of a national health insurance plan kicked off a two-decade debate on the subject, with opponents warning of the dangers of "socialized medicine."