The social media revolution taking place online is causing individuals and companies to jump on board without any knowledge or strategy in place. Just the other day, I received a phone call from a friend who had just been asked to start taking over the social media responsibilities for her company.
She was calling me for advice, tips and an overall consultation on how she should start managing their social media campaign. I said, "Wait, what do you mean by 'start?' If you're taking over the company's social media responsibilities, don't they already have some systems in place?"