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What Sarah Palin Can Teach Advisors About Branding

Onetime Alaska governor Sarah Palin went from nowhere to everywhere in just a few short months. Imagine your business becoming a household name, a company on the tip of everyone’s tongues in such a short period of time. Wouldn’t it be great if our businesses could do that, too?

Whether you are a fan of Sarah Palin or not, she has certainly created quite a buzz around her formerly unknown self. Love her or hate her, you have to respect that she gets people talking, gets them to remember who she is. She has also made a lot of money in the process of going from an unknown entity outside the State of Alaska to someone with undeniable celebrity status. What can we learn from what she did to take the country by storm in 2008 and what she is still doing to attract large crowds everywhere she goes?

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Nichole Morford

Nichole Morford
Managing Editor

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