Filed Under:Markets, Employee Benefits

LIMRA: Only Half of Consumers Know Their Multi-Line Carrier Offers Life Insurance

Eighty-seve percent of consumers say they have never spoken to their multi-line agent about life insurance. Source: LIMRA
Eighty-seve percent of consumers say they have never spoken to their multi-line agent about life insurance. Source: LIMRA

Less than 5 in 10 consumers know they  can purchase life insurance from a multiline carrier, a new report reveals.

LIMRA, Windsor, Conn., released this finding in a new report, “The Insurance Cross-Purchase Survey,” which examines the results of a poll of more than 4,000 people. LIMRA undertook the survey to understand consumers’ purchase behaviors and why people do or do not buy life insurance from their multi-line company.

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Nichole Morford

Nichole Morford
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