Filed Under:Annuities, Variable

LIMRA Survey: VA Buyers Overwhelmingly Favored a GLB Option in Third Quarter

Nearly 9 in 10 variable annuity buyers elected to purchase a guaranteed living benefit rider in the third quarter of 2011, according to a new report.

LIMRA, Windsor, Conn., published this finding in a summary of results from a Variable Annuity Guaranteed Living Benefit Election Tracking Survey that collects VA GLB sales, election rates and assets on a quarterly basis. The 23 survey participants represent 96% of third quarter 2011 industry sales in which a GLB was elected.

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Nichole Morford

Nichole Morford
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