Filed Under:Your Practice, Practice Management

PIA Survey: Customers Value Agent Service More than Product Choice

Insurance customers value what agents can do for them more than they value having a choice of products and policy coverages, a new report finds.

The National Association of Professional Insurance Agents, Alexandria, Va., published this finding in a summary of results from a new report, “Touch Points—The Voice of the Customer.” The report asks insurance customers to rate their agents in respect to expert advice and counseling, personalized attention and interaction, the ability to offer comprehensive protection to meet individual needs and “relationship-based" customer service.

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Nichole Morford

Nichole Morford
Managing Editor

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