Filed Under:Life Insurance, Sales Strategies

Axicom: Step Up Your Digital Marketing Presence

Life Insurers are going to have to employ digital marketing tactics more aggressively if they are going to capitalize on a huge coverage gap.

Axicom Corporation,(Nasdaq:ACXM) recently released a study, Life Insurance Marketing at the Crossroads that found that nearly half of adults are uninsured or underinsured which brings life insurance ownership to a 50-year low. Although the study acknowledges myriad factors contributing to the statistic one of the most prominent causes is that carriers are not reaching potential customers in Millennial, Gen X and Boomer generations through digital channels.

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Nichole Morford

Nichole Morford
Managing Editor

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