Filed Under:Life Insurance, Sales Strategies

Axicom: Step Up Your Digital Marketing Presence

Life Insurers are going to have to employ digital marketing tactics more aggressively if they are going to capitalize on a huge coverage gap.

Axicom Corporation,(Nasdaq:ACXM) recently released a study, Life Insurance Marketing at the Crossroads that found that nearly half of adults are uninsured or underinsured which brings life insurance ownership to a 50-year low. Although the study acknowledges myriad factors contributing to the statistic one of the most prominent causes is that carriers are not reaching potential customers in Millennial, Gen X and Boomer generations through digital channels.

Featured Video

Most Recent Videos

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.