Lead generation is the bread and butter of every agent. Simply put, without leads there aren’t any clients. Matching the right products with the right clients is equally important. In the marketing industry, this is known as target marketing.
Companies like Nielsen have made billions by collecting, analyzing and selling targeted marketing data back to companies. The companies then take this data to target consumers in their particular industry via snail-mail and telephone solicitation. However, this old style world of off-line marketing is quickly dying. Online lead generation websites and social media are replacing the old ways of doing things – and insurance agents who want to stay in business need to change with the times.
What to look for in lead generation for insurance
The right lead generator can bring an agent great business, but choose one wisely. Here are some of the things to look for: