Filed Under:Your Practice, Sales Marketing

The Thorny Issue of Price

Today’s topic focuses on a sensitive issue but one that causes many sales professionals a world of grief: price. If you want to increase your sales in the upcoming year you must learn how to deal with price issues.

Price has become more of a factor in today’s economy and many salespeople are under increasing pressure to offer substantial discounts or major concessions in order to capture a sale. There are a few things to consider here:

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Nichole Morford

Nichole Morford
Managing Editor

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