If you’ve ever written, created, recorded or edited a video, you know how difficult and tedious it can be. Writing a compelling and engaging script that will entice your audience to continue watching is a complex creative task. Fortunately, there are several things you can keep in mind to ease the stress of producing a video.
Keep it short. You have approximately seven to 15 seconds to explain to your audience what your video is about. Think of it like you would the topic sentence of an article or story.
Explain the benefits of opting in and how it will be of value.
Have a clear call to action. Tell your audience what to do.
Be yourself. The last thing your audience wants to hear is some monotonous voice trying to sell them something. Be charismatic and engaging.
Give thanks. Always end your video by showing your audience your appreciation of their time and attention.
Source: Amy McIlwain, president of Financial Social Media, www.financialsocialmedia.com.