Are the Volatile Markets Helping Your Annuity Business?

AP Photo: Kathy Willens AP Photo: Kathy Willens

What market conditions make for the best time to recommend indexed annuities to your clients? The easy answer would be anytime you’re in front of the client. However, a time of particular benefit, according to a recent conversation with advisors, is when the markets are volatile.

It makes sense when you think about it about it: Market volatility means a perfect storm for a flight to safe products. As I mentioned, we reached out to advisors recently to get their thoughts on their level of success with annuities during economically shaky times. Following are highlights from our conversation with advisors and how they’re communicating the benefits of safe products in the current environment.

Retirees and pre-retirees appreciate the safe, predictable returns and/or income of the indexed annuities.

Alton Scott

A lot of people do not understand what indexed annuities are. When explained they seem to just want them as a safer haven.

Philip N. Raines

It’s good for people to understand that some return on their investments is better than no return or worse.

Holly Worthington

Clients are looking for a guarantee on their principal with options for higher return and better retirement protection.

Max Haghighi

Protecting principal is a high priority for the people I speak to.

Norman Gjestland

We have experienced two extended periods of volatility in 12 years. Clients want predictability not splash.

Mark Squires

About the Author
Daniel Williams

Daniel Williams

Daniel Williams, Editor-in-Chief of Senior Market Advisor magazine, is an award-winning journalist and business editor with extensive experience in print, online and trade shows. Prior to joining Senior Market Advisor, Daniel was editor of Real Estate Southern California magazine and West Coast South Bureau Chief of GlobeSt.com, both are divisions of Real Estate Media. Previously, he covered the commercial real estate beat for the Orange County Business Journal. While there, he received a certificate of merit from SABEW (the Society of American Business Editors and Writers Inc.) for a story on "OCs Cash Economy." A native of the Deep South, Daniel relocated from Los Angeles to Denver with his wife and daughter and can be reached at dwilliams@sbmedia.com

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