Filed Under:Life Insurance, Sales Strategies

Insure Your Love Campaign: Life Insurance Is Love Insurance

Image: fotographic1980 /

Image: fotographic1980 /

With Valentine’s Day right around the corner, your clients will be focusing on showing their love with flowers and jewelry and romantic dinners for two. Why not take advantage of this atmosphere of love by making them aware of a gift that will have an even greater impact: life insurance?

“Too often, consumers view life insurance as an optional line item on the budget — great to have if they can afford it but reduced or eliminated if money is tight,” says Marvin Feldman, LIFE Foundation president and CEO. “What they don’t understand is that life insurance is really love insurance — that by carrying sufficient insurance, they are safeguarding the future of their loved ones.”

Unfortunately, many agents have found themselves in the heartbreaking situation of telling grieving families that there was little or no insurance money available to help mitigate the financial burden that resulted from the loss of a loved one. Even worse is the knowledge that this might have been prevented had there been just a few more discussions about the role of life insurance in a family’s financial plan.

From now until the end of February, producers and companies can take advantage of the Insure Your Love (IYL) awareness campaign to reach out to their customer base, using a variety of creative methods. From mailing the “Because He Loved Me” poem to sending links to realLIFEstories videos to holding an open house, complete with red and white balloons and IYL notepads, magnets and wristbands, the goal is to spread the message that life insurance is the best gift of love one can give. (For resources and free materials, visit the Insure Your Love Producer Kit page at

But the Insure Your Love awareness campaign is more than just an excuse to distribute freebies and host heart-themed events. As the first awareness event of the year, it provides producers with the opportunity to meet with their clients to review their needs and evaluate their coverage. As for those prospects who have resisted even discussing life insurance, the light-hearted, love-filled atmosphere may help allay their psychological discomfort in planning for the future.

With industry studies reporting that less than two-thirds of those surveyed own insurance [i] and 50% of those who do own it believe the amount is insufficient [ii], the Insure Your Love awareness campaign is the ideal opportunity for producers to demonstrate their commitment to their market by encouraging a “life and love” dialogue.

For more information about the LIFE Foundation, contact Jaimee C. Niles, V.P., Communications at, (703) 888-4450 or visit

[i] P 9 2011 Insurance Barometer Study

[ii] P 30 Household Trends report: Half of U.S. households say they do not have enough life insurance — the highest proportion ever.

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Nichole Morford

Nichole Morford
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