Filed Under:Health Insurance, Ltci

Murray Gordon: The Matriarch

My most memorable experiences are the relationships that I develop with the families who come to us to help them navigate their long-term care (LTC) options.

In the early 1990s, I started working with the adult children of a family’s matriarch—a hearty, independent Italian woman. Although she was in good health the family came to me, the family’s health history caused the adult children to worry about the possibil

This family’s experience has really stayed with me. I communicated very often with the mother’s adult daughter and developed a relationship with the entire family. It was a long, hard ordeal, but they were grateful to have a policy that allowed their mom to maintain her independence and be cared for in the best way possible. I was proud to have helped them take the finances out of the equation so they could focus on their mom’s care.

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Nichole Morford

Nichole Morford
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