Unum Group Corp. (NYSE:UNM) recently dropped out of the group long-term care insurance (LTCI) market, and Prudential Financial Inc. (NYSE:PRU) dropped out of the individual LTCI market.
LTC Financial Partners L.L.C. and EM-Power Services Inc. are fighting the gloom with marketing campaigns.
By allowing for some medical underwriting, the EM-Power program makes managing LTCI benefits program risk easier for employers with fewer than 1,000 employees, Ross says.
Ross says his company is marketing coverage from at least four LTCI carriers.