Filed Under:Health Insurance, Ltci

LTCI Sellers: We're Still Here

Producers Work to Get Out Front and Tell Their Story Their Way

Doug Ross (EM-Power Services Photo)
Doug Ross (EM-Power Services Photo)

Unum Group Corp. (NYSE:UNM) recently dropped out of the group long-term care insurance (LTCI) market, and Prudential Financial Inc. (NYSE:PRU) dropped out of the individual LTCI market.

LTC Financial Partners L.L.C. and EM-Power Services Inc. are fighting the gloom with marketing campaigns.

By allowing for some medical underwriting, the EM-Power program makes managing LTCI benefits program risk easier for employers with fewer than 1,000 employees, Ross says.

Ross says his company is marketing coverage from at least four LTCI carriers.

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Nichole Morford

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