In last week’s column, we looked from a high-level perspective at some of the pros and cons of forming alliances with different types of professionals. As promised, this week we’re going to focus specifically on the different types of tax professionals you may be considering forming alliances with.
Advisors often ask me: “Just what is the difference between CPAs, enrolled agents and accountants anyway? And should it affect who I decide to form alliances with?” Great questions.
Let’s be honest, to draw a parallel example from our world, has a client ever chosen to work with you because of your designation? Most clients couldn’t tell you the differences between all of the designations that an advisor can earn. Beyond the recognition of CFP, most clients are clueless. The same goes for the tax planning world. Many clients of mine often refer to their bookkeepers, accountants and enrolled agents all as their CPA. Don’t get me wrong, I believe in designations, but for educational purposes, not for use in leveraging them in your marketing activities.