Filed Under:Markets, Gen X Y

BCG Survey: Millennials Favor Brands with Facebook Pages, Mobile Web Sites

(Manu Fernandez AP Images)
(Manu Fernandez AP Images)

When purchasing products and services, Millennials are more likely than non-Millennials to favor brands that have Facebook pages and mobile Web sites, according to a new report.

The Boston Consulting Group, Boston, published this finding in a survey of 4,000 Millennials (ages 16 to 34) and 1,000 non-Millennials (ages 35 to 74), the poll conducted in conjunction with Barkley (Kansas City, Pittsburgh), a provider of marketing communications services; and Service Management Group, Kansas City, a provider of customer experience analytics for global retail and restaurant brands.

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Nichole Morford

Nichole Morford
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