People don’t want to take their valuable time to deal with uncertain salespeople. They want to be sold on what you’re selling. The language you use when working with prospects has to be powerful, not passive.
Ditch any wimpy words you might be using, and try one or more of these power phrases the next time you have a life insurance prospect who's on the fence.
(Also, check out Selling Your Prospects on Life Insurance.)
Power Phrase #1
If you had a machine that cranked out dollars, you’d insure it, wouldn’t you? As far as your family is concerned, you are that machine.
Power Phrase #2
No need? True. If you needed life insurance, you couldn’t get it.
Image: Stuart Miles
Power Phrase #3
How much would your spouse sue for if you were killed by the negligence of a large, affluent outfit? If that is what you think you are worth, that is how much life insurance you should own.
Power Phrase #4
If you save as much in the next 10 years as you have in the past 10 years, would it be enough to take care of your family for the rest of their lives?
Power Phrase #5
Life insurance won’t keep people from dying. But it will keep their dreams for their family from dying with them.
Image: Kenneth Cratty