Filed Under:Markets, Gen X Y

Disability Insurance: Tweet the Gap

(Timur Emek/dapd)
(Timur Emek/dapd)

Jon Dressner, the chief creative officer at the Life and Health Insurance Foundation for Education (LIFE), has come up with a new way to tell young consumers about disability insurance: He's produced a set of 11 Twitter-friendly bits of disability insurance information.

Twitter, a service that lets users spurt 140-character messages into cyberspace, is popular with young people, but it has been better known for posts about reality TV show stars' restaurant choices than for serious information about financial services.

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Nichole Morford

Nichole Morford
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