Beginning March 29: To help insurance agents and financial advisors like you guide clients in making critical wealth, health and life decisions we will be moving our coverage from to

Our comprehensive coverage will help you expand your knowledge base and adapt a new client-centric approach that incorporates both insurance and investment solutions.

ThinkAdvisor’s new Life/Health channel is your roadmap to thriving in a disrupted environment.


Filed Under:Life Insurance, Life Planning Strategies

Survey: Most Americans Flag Income Protection Among Top Financial Goals, but Few Own a DI Policy

Photo credit: Teerapun
Photo credit: Teerapun

Just over six in ten Americans say that protecting their income in the event of a disability is a top financial goal, but only 8% have a disability income insurance policy, according to a new study.

The Northwestern Mutual Life Insurance Company, Milwaukee, published this finding in a summary of results from a study, “The State of Planning in America.” The study’s release in May coincides with Disability Awareness Month.

Among other top financial goals identified in the study are "having a good standard of living in retirement" (77%) and "not falling below [one’s] current standard of living" (76%).

"From the moment you start working until the day you retire, your ability to earn an income is your most important financial asset," says Sandy Botcher, Northwestern Mutual Vice President-Disability Income Insurance, in a prepared statement. "Consider this: a $60,000 a year salary results in $2.4 million over a 40-year career—and that doesn't take into account inflation, raises, or the long-term growth potential of money invested in retirement saving vehicles along the way. “What happens if a disability prevents you from earning this income?"

Individual disability insurance pays a monthly benefit in the event of a disability, helping replace lost income, meet ongoing financial obligations, and even maintain financial goals. Unlike workplace disability insurance, individual disability insurance belongs to the individual and is portable from one job to the next.

"We're seeing that Americans recognize this risk, but are taking an 'it won't happen to me' approach," says Botcher. "According to data from the Society of Actuaries, people in their working years are much more likely to be disabled for 90 days than they are to die prematurely.”

Featured Video

Most Recent Videos

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.