Recently, a friend of mine attended a trade show, where he heard a variety of lame sales lines intended to get him to make a buying decision on this or that product or service. He emailed me and suggested I write a post about some of these lines.
I thought this would be a fun post to write, so here are a dozen lame questions and lines that make salespeople look stupid. (Warning: There is a serious dose of sarcasm in the accompanying comments.)
Uh, maybe you could act like a professional and show me how I’m going to benefit from your product or service?
No, but the fact that you think price is the most important issue shows your complete lack of sales ability.
No, I’m an idiot. But, please insult my intelligence again by asking another stupid question like this.
How about you ask me a question or two so you can figure out how your product will help me?
Really? You can’t come up with anything better than that?
Sure…and your new shipment arrives tomorrow morning.
Yeah? I bet it will be better then, so maybe I’ll wait.
Didn’t your CEO get sued for something?
You’re not “getting” me into anything with that approach.
No, and do you really think this question is going to make me want to listen to your sales pitch?
Why don’t you ask me some good questions that take a bit of thought and effort and I’ll tell you?
There are a million ways of pitching a prospect, but these are a few clichéd ways that it’s in your best interest to avoid.
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Kelley Robertson helps sales professionals master their sales conversations so they can win more business at higher profits. Get a free copy of “100 Ways to Increase Your Sales” and “Sales Blunders That Cost You Money” at http://www.Fearless-Selling.ca.