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California PPACA Exchange Builders Post Focus Group Data

Consumers want to pay less than $50 per month.
Consumers want to pay less than $50 per month.

Many uninsured California residents think buying health coverage through a new health insurance exchange, or Web-based insurance market, would be cheaper than buying coverage through a broker.

Larry Bye, a senior fellow at the National Opinion Research Center (NORC), Chicago, presented that finding earlier this month in a report on focus group sessions delivered to the California Health Benefit Exchange.

Some participants expressed concerns expressed about the security of buying coverage online, and several participants said they would only buy online if they knew that the website was a credible one, Bye says.

"In a Los Angeles group, one woman described her experience getting rate quotes on an insurance website, and then being contacted by phone immediately afterwards," Bye says. "The majority of the group viewed this
negatively, and indicated that they would prefer not to be contacted right away."

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Nichole Morford

Nichole Morford
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