Filed Under:Health Insurance, Ltci

The Benefits of a Multi-tasker


Today’s pre- and post-retirees are a savvy bunch. They’ve lived through the upheaval of the ‘60s, the height of the Cold War, multiple economic recessions, ups, downs and all-arounds. Most of them raised children, put them through college and now have the greatest reward of all: grandchildren.

A long-term care "multi-tasker"

There are long-term care (LTC) products available that can do more and provide your clients with benefits beyond long-term care while avoiding annual premiums.

Existing assets instead of annual premiums

As stories continue to be told about the troubles in the traditional LTCI market, unfortunately the media has tended to focus on how large a single premium it takes to provide adequate coverage via asset-based products. While it is true and, as I’ve already stated, the products aren’t for everyone, what they fail to realize or report is that most consumers of a certain age already have money set aside, whether it is a CD, fixed annuity or money market that they will not depend on for income down the road. Each of these assets can be reallocated into asset-based LTC without impacting the clients’ monthly income. It’s up to you to refocus their thinking from a negative (large premium) to a positive (that monthly income remains intact). By repositioning an existing asset, we are moving dollars from one pocket to the other but still keeping it in the client’s pants.

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date


Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.