Filed Under:Your Practice, Sales Marketing

The Big Bookcase!

One gets behind on reviewing books. Publishers send books selected to be of interest to Investment Edge readers. (Outlines are mailed first; I read them and try to select appropriately. Otherwise, we would have no space at home and books would be everywhere.) I read other books — discovered on bookstore prowls or Kindle forays — that I feel will be of interest to Investment Edgers. And then, one day, it happens — there are too many books. So, gentle reader, here is a smorgasbord of books for your consideration, maybe the biggest Broker’s Bookcase of all time.

Presenting numbers effectively

Improving communication skills

“The Secret Language of Influence — Master the One Skill Every Sales Pro Needs,” by Dan Seidman (Amacom, 2012).

Polishing your brand

“Brand Real — How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty,” by Laurence Vincent (Amacom, 2012).

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Nichole Morford

Nichole Morford
Managing Editor

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