Filed Under:Health Insurance, Ltci

Survey: LTCI Awareness Spreads Person to Person

Thirty-five percent of LTC buyers found out about the product from talking with family or friends.
Thirty-five percent of LTC buyers found out about the product from talking with family or friends.

Most U.S. residents who own private long-term care insurance (LTCI) say they learned about the product from live human beings rather than from advertisements.

Analysts at Mutual of Omaha, Omaha, Neb., have reported that finding in a summary of results from a recent study on U.S. LTCI buyers.

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Nichole Morford

Nichole Morford
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