Should you ever bring up the topic of email marketing, you will certainly hear people complain about the hundreds of emails they receive on a daily basis. They will tell you stories about the endless “junk” they receive and how they try to opt-out from all that spam to no avail. They might even give you a strange look and wonder you if you are one of “those people” who sends out huge volumes of email.
The worst part about spam email may be that your own marketing message gets lost in the heap. With so many businesses sending multiple messages, how can you stand out from the crowd and ensure that your message actually gets noticed? To cut through the spam filters and be sure that your message is one that someone truly wants to read, consider the following: