Filed Under:Health Insurance, Individual Health

NAHU 2012: Health Insurance Exchanges Are Coming

Ron Goldstein (LHP Photo/Allison Bell)
Ron Goldstein (LHP Photo/Allison Bell)

Many states will be setting up health insurance exchanges even if the Patient Protection and Affordable Care Act (PPACA) vanishes, and the exchanges that succeed will probably be the ones that do a good job of reaching out to brokers.

Ron Goldstein, president of CHOICE Administrators, Orange, Calif., gave that assessment Monday at a session on exchanges at the annual convention of the National Association of Health Underwriters (NAHU), Washington.

CHOICE has found through direct experience in California that "you can't have an exchange without brokers," Goldstein said.

The companies that start and run exchanges are really technology companies, not sales, Goldstein said.

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date


Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.