Filed Under:Health Insurance, Individual Health

NAHU 2012: Health Insurance Exchanges Are Coming

Ron Goldstein (LHP Photo/Allison Bell)
Ron Goldstein (LHP Photo/Allison Bell)

Many states will be setting up health insurance exchanges even if the Patient Protection and Affordable Care Act (PPACA) vanishes, and the exchanges that succeed will probably be the ones that do a good job of reaching out to brokers.

Ron Goldstein, president of CHOICE Administrators, Orange, Calif., gave that assessment Monday at a session on exchanges at the annual convention of the National Association of Health Underwriters (NAHU), Washington.

CHOICE has found through direct experience in California that "you can't have an exchange without brokers," Goldstein said.

The companies that start and run exchanges are really technology companies, not sales, Goldstein said.

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Nichole Morford

Nichole Morford
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